" The growth-pursuit is not delivering the promised happiness even in the rich countries. It's destructive not just environmentally but even socially. It leaves us feeling unfulfilled, disconnected, and inadequate. Because when you can never have enough, you feel like you never are enough."
Gaya is an internationally known sustainability researcher and wellbeing economist. She's been shaping conversations at local and global levels with her message that true sustainability will not be achieved without transforming our economic system away from an obsession with perpetual growth to one that centers around human and ecological wellbeing. Showcasing her multidimensional approach to effecting change, Gaya has held pivotal roles in both policy and the corporate world.
Gaya first gained international acclaim in 2021 when her study, "Update to Limits to Growth" went viral, sparking widespread discussion. Gaya's subsequent book publication "Five Insights for Avoiding Global Collapse" further solidified her reputation as a thought leader. She has spoken as a guest lecturer at colleges including Berkely, Cambridge, UCLA, Shizenkan University, the UN Institute for Training and Research and the Victoria University of Wellington. She's been a keynote speaker at conferences around the world, including the Bloomberg Green Festival, The House of Beautiful Business gatherings, and various UN conferences. She's been featured in many media and also has a TED talk.
At the core of Gaya's work lies the notion that our current economic goal of growth is degenerative, and should be replaced with the goal of human and ecological wellbeing: a wellbeing economy. Our economy is a social construct, wholly embedded in society, and society in turn is wholly embedded in nature. Our economic "story" should serve society and all non-human life; right now it doesn't.
Our obsession with growth is clearly environmentally destructive, but what's sometimes less understood is that a growth-based economy is also socially harmful: it drives inequality, fraying social cohesion and eroding democracy.
With her research on The Limits to Growth, a 1972 bestseller that forecasted collapse setting in around now if humanity continued business as usual, Gaya showed how global society is essentially still on this course. Gaya argues that humanity has a now-or-never moment in history to deliberately change its current trajectory: either we limit growth ourselves, or limits to growth will be forced upon us. Whether those countries currently living above their share of Earth's carrying capacity deliberately bring down their ecological footprint, or not, will determine human wellbeing levels for the rest of this century.
But as Gaya describes in her book, this is not a capitulation to grim necessity. In a wellbeing economy, people's needs are met by design, not indirectly - fingers crossed- through growth. That is a society in which we work fewer hours, in sectors that focus on care work and ways to restore nature, while the most polluting sectors like fossil fuels have been phased out. A society with much lower income and wealth inequality than today, powered by renewable energy, with high-quality public transport and housing, and in which fresh nutritious food is available to everyone and grown in a way that is regenerating, rather than depleting, the soil. A place where we feel satisfied on a fairly constant basis through the fulfilment that comes with a sense of connection to others, nature, and purpose. As Gaya often points out, we'd want to make this economic transformation anyway, even if we weren't facing ecosystem breakdown, because this place is where we long to be.
Gaya was born in the Netherlands, where she is also known for her public efforts to make street harassment a finable offense. She obtained her first Master's degree in Econometrics from the Vrije Universiteit Amsterdam, and worked as an Economic Policy Advisor at the Dutch Central Bank before emigrating to the United States (US) in 2014. Here she obtained her second Master's degree, in Sustainability from Harvard University.
For several years, Gaya advised multinationals in the position of Director of Sustainability Services at KPMG US. She obtained her second citizenship from the US during this time. Since 2022, Gaya has served as Vice President at Schneider Electric, a multinational working in the energy transition. She is a Member of the Club of Rome, the global think tank that commissioned The Limits to Growth book of 1972 on which her research focused. She is also active the Club of Rome's Transformational Economics Commission. Gaya is further active as a Member of the Robert Wood Johnson Foundation Working Group for a Wellbeing Economy in the US, and a Research Collaborator in York University's Ecological Footprint Initiative.
Copyright © 2024 gaya herrington - All Rights Reserved.
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.